Besides the Addition launching next door to Poiz Residences, another very attractive new condominium that will be previewing soon nearby, will be Jui Residences slightly further up Serangoon Road. Like the Addition, it is also a freehold condominium, but on a slightly larger scale than the Addition condo.
The Jui Residences will have 117 units, which makes it a small-to-mid size project. However it is a further distance away from the Potong Pasir MRT station compared to the Addition. You would need to take a 9 minute walk from Jui to get to the station, and an 8 minute walk to get to Poiz Residences.
On the other hand, Jui Residences is beside the Kallang River, which gives it a waterfront view. It is also walkable to Boon Keng MRT station. This project involves the conservation of the National Aerated Water (NAW) building, the former factory and distribution plant of soft drink brands such as Kickapoo Joy Juice, Royal Crown Cola and Sinalco, that was immensely popular in the 1950s to the 1980s.
The design architect is CarverHaggard, an internationally renowned architectural practice based in London, that have worked on several high profile award-winning buildings.
Though based in London, CarverHaggard Architects work on design and research projects around the world and have been selected by the Architecture Foundation as one of the top emerging practices in the UK. They have designed and built houses, theatres, schools, offices, galleries, nurseries, shops, universities, film and theatre sets, libraries, community centres, apartment blocks, restaurants, and exhibitions.
The design strategy for Jui Residences is to conserve and refurbish the historic elements of the landmark National Aerated Water Building, that is a classic example of the Singapore Art Deco tradition from the 1950s.
Singapore Art Deco is characterised by a carefully balanced composition, the use of distinctive horizontal and vertical lines, and the integration of detail and decoration into a consistent overall strategy. The proposed new Jui condominium building will complement the conserved building, using similar design principles in a contemporary development of this distinctive local architectural language.
If you would like to know more, or to view the Jui Residences showflat, just drop us a line. The showflat is not at the actual site, but close to Serangoon MRT station. Just let us know too if you would like us to send you the Jui Residences floor plan brochure as well.